Over the years 3Dimerce has developed from a company that creates 3D models to a supplier of ‘Image Synergy’. 3D technology still forms the basis of everything we do, but the quality of our models has become so superior that they can be used for much more than just e-commerce applications. Today our 3D models are identical replicas of the original, but in digital form. That means that superb product images don't require the physical product anymore. 3Dimerce soon realised that these opportunities ask for a completely different vision on the use of product images in organisations. One that is much more sophisticated than the traditional approach.
When we recently presented our concept of Image Synergy to the Marketing Director of a large manufacturer of consumer electronics, he astonishedly asked one of his assistants: "How exactly do we currently manage our product images?”. He hit the nail right on the head. A lot of large companies, often established in different countries, don't have any control over the use of product images on a local level.
That's where 3Dimerce can really help companies to work much more effective. The quality of the images we create, might be better than anything you've seen before, and yes, they offer far more possibilities than conventional product photography or film. But to this Marketing Director and his assistant that isn't what's most important. To them Image Synergy is all about the organisation of and control over the use of product images throughout the entire company. Image Synergy is about ‘thinking global and acting local'. In this concept the source model of every product image used in any section of the company has been defined and approved of on the highest level. But locally designers can derive exactly what they need from it. The process of production, distribution and application of images is completely under control and manageable. And besides: the costs are always perfectly clear. Just like the images.
