Aug 16
August 16, 2010 at 08:45

Sony reveals holographic device at Siggraph 2010

At Siggraph, a major annual conference on computer graphics, Sony demonstrated a new holographic display device. Obviously, after introducing 3D Bravia TV’s and recently 3D support for the PlayStation 3, Sony takes the new 3D trend really serious. Their new autostereoscopic display they revealed allows users to view full colour volumetric objects from all angles. The so called RayModeler makes use of LED’s to show 360 images to all directions in one-degree separations. Therefore people don’t need to wear special glasses as the Sony spokesman explained: “We can sense the depth of the object because our left and right eyes see different images.” Another advantage of this method is that the images can be observed by several people at the same time. This makes it ideal for digital signage at exhibits, shops and events. The RayModeler is also equipped with a gesture sensor to allow users to interact with the object inside the cylindrical display.
Sony expects that the display will eventually be used for things like advertising in public areas, medical visualization, or in the home to display 3D photos and other images.

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Posted in Trends & Things
Posted by   Huub van Summeren
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Aug 13
August 13, 2010 at 09:35

Unlikely business guru’s

The A-team

Think like…  The A-team.

An office favorite from British Airways’ in-flight magazine Business:life. The think like… series gives you business tips from unlikely guru’s. In this earlier edition, the business tactics of the legendary A-team…

“[...] they are a very efficient business. With clearly defined roles and personalities, the A-Team gets on and does things. Everyone knows his place and, most importantly, there’s a plan — a plan that usually comes together within the allotted timeframe and is celebrated, in old school fashion, with a cigar.”

Read the full article at www.babusinesslife.com

We also recommend: Think like… SpongeBob SquarePants

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Posted in Adaptations
Posted by   Matijs de Haard
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Aug 6
August 6, 2010 at 09:39

World Cup Toto runners up also receive their prizes

After the winner of the World Cup Toto received his prize personally from our CEO, the runners up have now also received their prizes through the less glamorous channel of international mail. The prizes are however no less for it.
Congratulations to 2nd prize winner Mirko Thomann of Vodafone Germany and 3rd prize winner Diego Luengo of Telefonica Spain!

3DIMERCE.com World Cup Toto 2nd place winner Mirko Thomann

2nd prize winner Mirko Thomann with his Flip Ultra HD camera

3DIMERCE.com World Cup Toto 3rd place winner Diego Luengo

3rd prize winner Diego Luengo with his MP5 Video XL media player

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Posted in 3DIMERCE.com
Posted by   Matijs de Haard
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Aug 4
August 4, 2010 at 13:10

A Book about innocent: Our story and some things we’ve learned

innocent_book_coverI don’t like fruit. It has probably something to do with the fact that my mum and dad were greengrocers and my brother and I could eat all the fruit we wanted, whenever we wanted. This is also the reason that my cousins don’t like pastry and fruit pie. Their father and my uncle had a baker’s shop (but that’s a completely different story).

Since I have a caring wife and two kids, to whom I have to give “the good example”, I’m obliged to eat two pieces of fruit every day. But as I mentioned before, I don’t like fruit. It’s not that I hate it either, but it simply takes too much time to eat some and most times I don’t even like the taste of it. Actually if I wasn’t positively sure that it was healthy for me, I wouldn’t eat it at all!

Coming to this conclusion, I started looking for solutions and also started drinking smoothies or other “healthy” fruit drinks. Problem with this readymade stuff is that it’s always a kind of chemical and you can’t make out if it is healthy for you or not. You can also make it yourself, but this is simply too much work. It’s so much work that I might even consider eating fruit instead (soo much work!). In the supermarket, the place I’d least expect it, I found Innocent Smoothie and I was charmed right away. Not only because it tastes good, but also because of the way they designed their packages. Since these are so different -they write all kinds of funny stuff on their packaging- I got interested in the company behind this product.

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Posted in Cool Books
Posted by   Rogé Pollen
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Aug 2
August 2, 2010 at 08:45

Vito Acconci on Studio 360

We’re always trying to look over the boundaries of our field of work for inspiration to fuel our creativity and sharpen our processes. We take in ideas and methods from fields as engineering, management, software development, politics, psychology, and adapt and modify these so they can become a powerful tools in the field of 3D video production.

Adapting and learning from other fields requires some creativity and the ability to make certain connections. This in itself can be considered an art, and I’m always excited to find examples in which this phenomenon is stretched to the max.

And so it happened in a recent episode of the amazing radio show Studio 360 with Kurt Andersen. Here, artist and architect Vito Acconci explains how the 1964 John Wayne western “The Searchers” shaped his career as an architect:

“The first thing you see and the last thing you see are the most important you know.
(…)
The credits end. Everything quickly fades to black. Then all of a sudden, there is something. Like the opening of a door. So the black now is the inside of a cabin, and in the distance John Wayne, on horse back, is approaching. And by implication, we sitting in the movie theatre are in this house. We’re home…”

Listen to the Vito Acconci’s fragment here:

Or find the entire episode on Studio 360. (Which I strongly recommend because there is an amazing fragment of the bands Matmos and So Percussion playing a Cactus!)

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Posted in 3DIMERCE.com, Adaptations
Posted by   Paul Baak
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Jul 30
July 30, 2010 at 11:25

Drive – Daniel H. Pink

Drive; the surprising truth about what motivates usThe surprising truth on what motivates us!

Well, luckely for us at 3DIMERCE.com it’s not quite a surprise. We don’t believe in extrinsic motivation, but in the ability of each employee to grow and develop in which everybody realizes his or hers fullest potential. And that’s exactly what the terrific book is all about. Apparently a lot of companies still believe in giving high bonuses and other financial stimulants to motivate their managers and employees. Dan Pink proofs in Drive that this doesn’t work, it even brings out worst in most people. In the book there is an abundance of studies and tests that we conducted during this and last century, that give an insight in why extrinsic motivators makes us less creative, perform less, focus on short term and even provoke unethical behaviour.

In the early days of the industrial revolution and during the 20th century, the “carrots & sticks” approach was working well. Dan calls this motivation 2.0. Simple tasks that don’t require much creativity and initiative can be stimulated by external ‘if-then’ rewards. So straight-forward production work benefits from financial incentives to make people work harder.

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Posted in Adaptations, Cool Books
Posted by   Roel Pollen
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Jul 23
July 23, 2010 at 13:10

Spain wins again, but this time in Germany!

You might already have figured it out by reading our previous post, but the 3DIMERCE.com Toto was won by Spain… After humiliating Holland in the World Cup Final, we now also had to bring the first prize to a Spanish guy in Germany (of all places). So far for humiliation…

Nonetheless, we are of course more than happy to award the Vuzix 3D glasses to Clausen & Reitsma’s General Manager Alexis Vozmediano! He’s a great winner!

Alexis Vozmediano wins the Vuzix 920 at 3DIMERCE.com toto

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Posted in 3DIMERCE.com
Posted by   Roel Pollen
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Jul 19
July 19, 2010 at 13:47

New Osram case added to the Showcase page

3DIMERCE.com Osram LEDs DECOWe are happy to inform you that our Showcase page has been updated to include a recent project for Osram.

We invite you to have a look at this new addition to the category Interactive Products. Click here to go directly to this Osram case.

For Osram, we have created interactive sales tool applications for their new LED lighting products LEDs DECO, POWERstixx and QOD.

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Posted in 3DIMERCE.com
Posted by   Matijs de Haard
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Jul 12
July 12, 2010 at 16:39

Win your Toto with One Shot: and the winner is…

2010 World Cup Final

The World Championship Soccer 2010 has been decided and unfortunately for Holland it was Spain that was the strongest! Although we are very sad that we once again didn’t take the golden cup back home, we congratulate Spain with this amazing result being both European and World Champion at the same time!

With the World Cup being awarded, also our first Soccer Toto has ended and here are the winners:
1. Alexis Vozmediano from Clausen & Reitsma
2. Mirko Thomann from Vodafone D2 Germany
3. Diego Luengo from Telefónica Spain*
* Diego originally ended on the 4th position, but close friend of the company Mat Heffels kindly decided to withdraw from the competition as being to close to 3DIMERCE.com to compete for the prizes.

The complete ranking of our Toto can be found here: http://3dimerce.yourtoto.com/english/participants

Congrats to the Alexis, Mirko and Diego, your prizes will arrive shortly.
Furthermore the whole 3DIMERCE.com team wants to thank everybody for participating with us in this Toto; it was exciting and great fun!

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Posted in 3DIMERCE.com
Posted by   Roel Pollen
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Comments

  • Thuur Crompvoets - Mon. 12-07-10 - 16:54

    Congratulations to the winners! I have to say my freefall from spot #1 to #13 was a hard one, but ...

Jul 5
July 5, 2010 at 11:52

Will It Blend? The new iPhone4!

Blendtec.com: They create top of the bill blenders and to show that they mean it, they will blend anything: Including the iPhone4.

Take a look at their website to see how Tom Dickson blends anything he can get his hands on! Including glow sticks (which gives a superb light effect!), the iPad (yes, he can do it!), marbles, golfballs and even “diamonds” (who says they are forever?)!

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Posted in Off the record
Posted by   Rogé Pollen
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