Our Belgian friends at Holocube have managed to create a touch version of their great hologram projector. In the Holocube, objects appear to be floating in the air and with this new addition you can interact with them by touch as well.
Watch the video to see how it works:
The original Holocube:
Tags: Holography, Point of Sales
Apparently our average time to decide what to buy is 2 seconds. So if we’re faced with a shelf of -let’s say- toilet paper, we decide almost instantly what brand to buy and what to leave in the store. At least that’s one of Martin Lindstrom’s claims in his interesting book “Buy.ology; Truth and Lies About Why We Buy”. As the subtitle suggests it gives the reader an insight in the brain of the consumer and discloses some mindblowing -and sometime shocking- facts on our own buying behaviour. Everything is based on years of research by Martin and a team of neuro-scientist. Let me talk you through the -in my opinion- the most interesting parts.
The book starts with a chapter on how the idea of neuromarketing started and how the results where measured on thousands of participants. Lindstrom used two main techniques of analyzing the brain responses to different (marketing) stimuli:
1. fMRI: a type of specialized MRI scan that measures the change in blood flow related to neural activity in the brain.
2. SST: A kind of EEG-scan that records electrical activity in the brains.
With these two techniques, he and his team grounded all the interesting facts and claims in this essay. Really fascinating!
Tags: buyology, marketing, martin lindstrom
Predict the outcome of the World Championship games and compete with your friends, colleagues and other 3Dimerce customers! Please visit the 3DIMERCE.com Online Soccer Toto and create our own account!
Besides the additional fun you will have watching the games and of course the eternal fame you can achieve during the 3DIMERCE.com Online Soccer Toto, you can also win fabulous prices! Like the Vuzix® Wrap™ 920 video eyewear – The most advanced wearable display available today!
Participating is very easy and only takes 5 minutes and is not for Soccer experts only since you can win points for predicting things like:
Besides that you can change your predictions up to ten minutes before the match.
Note: the 3DIMERCE.com Your Toto is open to every 3DIMERCE.com client, relation, partner and all employees and freelancers. Last two are however excluded in winning the prices as mentioned on the web page.
Tags: OneShot, Toto, Win, World Championship soccer 2010, World Cup Toto
Finally 3DIMERCE.com has its own blog. In the blog we will keep you posted on a variety of interesting topics. From innovative trends to cognitive science or simply about what’s happening within our beautiful company. We will do our utmost best to keep it as cool, fascinating, mind-blowing and innovative as possible!
In the next few days, we will update this blog retrospectively with some interesting or funny news that never reached you previously. So please enjoy and in case you have any wishes, feedback or requests, please drop us a line!
Tags: blog