Archive for June, 2010

Jun 30
June 30, 2010 at 17:32

New Vodafone and Vogel’s cases added to the Showcase page

3DIMERCE.com Vogel's TwistDock PS3We are happy to inform you that our Showcase page has been updated to include two recent projects for Vodafone and Vogel’s.

We invite you to have a look at these new additions to the categories Product Stills and Interactive Products .

For Vodafone, we have created a full set of photographs for their Vodafone 533 Crystal phone with Swarovski crystals.

For our new customer Vogel’s, we have created an extensive set of photographs, video and an interactive online presentation for their new TwistDock product for the Sony PlayStation 3.

Click here to go directly to the Vodafone stills
Click here to go directly to the Vogel’s stills
Click here to go directly to the Vogel’s interactive product presentation

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Posted in 3DIMERCE.com
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Jun 29
June 29, 2010 at 17:20

Holography by Zebra Imaging

Displaying a 3D image on a flat surface without the need for special glasses seems to be impossible, but observing the image from different angles by multiple users sounds even more ridiculous. Still, the Austin Texas based company called Zebra Imaging has managed to do it. This is what they say about their full-colour holographic product:

“Patented advances in lasers, optics and image processing are incorporated into Zebra’s innovative process to produce holographic imagery from 3D data sets. Raw data sources of any kind, such as CAD models, laser scans and satellite imagery are used to product the final holographic image. Each hardcopy digital hologram is composed of thousands of high fidelity rendered still images. The images are encoded into a “hogel” (the equivalent of a holographic pixel) on photopolymer film with a proprietary optical process. The result is a portable film based hologram that can be viewed in direct sunlight or with a simple halogen or LED light source.”

Zebra Imaging are now even working on dynamic displays for moving content, so we can’t wait to see those in action.
For now we hope we could do a spectacular project with the current version in the near future. Imagine your product in full 3D on a flat surface, I think that will call some attention… Beam me up, Scotty!

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Posted in Trends & Things
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Jun 24
June 24, 2010 at 18:36

Augmented reality ice cream machine…

Yes, you are reading this correctly: an augmented reality ice cream vending machine! Let us introduce you to Unilever’s ‘Share Happy’ machine: ‘the ice truck for the digital age’.

The machine, that uses augmented reality, has an ‘attractor screen’ to compel passers by to turn towards it, and then prompts them to smile by showing their faces with, for example, moustaches or polar bear ears or any other augmented funny stuff.
A ’smile-o-meter’ measures the size of the grin 15 times a second, while facial recognition technology gauges the person’s age, gender and emotion. Only those with smiles deemed big enough – ‘That’s it!’ pops up on the screen – will receive a free cream, which can be selected using a touch screen on the machine. Photos of successful candidates are taken and, with their permission, posted onto Facebook. We sincerely hope that it will also be introduced in Holland!

Watch the video to see it here:

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Posted in Trends & Things
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Jun 20
June 20, 2010 at 20:06

Microsoft develops glasses-free 3D display

3d-glasses
According to Technology Review, Microsoft’s Applied Sciences Group is developing a 3D display which delivers 3D viewing experience without the funny-looking 3D goggles. The system apparently uses a camera to track each viewer’s movements and then sends the light in the appropriate direction, directly to their eyes, even allowing two separate users to experience 3D vision simultaneously. Although the ‘without glasses’ technology isn’t new (at 3DIMERCE.com we already have a Philips 3D screen in the office for years now), this display features the camera-eyetracking and seems to be for close desktop viewing only. With it’s 9 angle-viewing circle, the Philips 3D display we have is more for POS and larger audience viewing.

(more…)

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Jun 15
June 15, 2010 at 17:10

Traffic, Tom Vanderbilt

Traffic-TomVanderbiltWhy we drive the way we do (and what it says about us)

People familiar with 3Dimerce might know we are quite a car-savvy company, and, only very recently, I too joined the legion of motorists within 3Dimerce.

Among car enthusiasts like us, traffic is often considered just an inconvenient byproduct of everybody driving a car. We all have our assumptions about why we are the good drivers, and why everyone around us is messing things up. We keep making this fundamental attribution error again and again, thinking all others can’t drive and don’t pay attention, but always finding an excuse in circumstances for our own shortcomings.

Traffic busts all these assumptions – with scientific back up – and gets to the core of what really is happening when we hit the streets together. And it (sometimes painfully) exposes the blind spot every one has regarding his own behavior.

(more…)

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Posted in Adaptations, Cool Books
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Jun 14
June 14, 2010 at 16:20

We won!

Victory causes celebration

The recent victory of the Dutch soccer team in the 2010 World Championship caused the 3Dimerce office to burst out in spontaneous celebration. Although the Danes are great, their cheesy performance must have left them feeling blue. Their dreams shattered as if constructed from Lego and dropped on a concrete floor. Our thoughts are with you guys!

The Dutch in the mean time are on their way to total world domination as victory seems inevitable. We’re looking for 1 meter+ vuvuzelas to enhance our celebrations. Anyone?

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Posted in 3DIMERCE.com
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