The surprising truth on what motivates us!
Well, luckely for us at 3DIMERCE.com it’s not quite a surprise. We don’t believe in extrinsic motivation, but in the ability of each employee to grow and develop in which everybody realizes his or hers fullest potential. And that’s exactly what the terrific book is all about. Apparently a lot of companies still believe in giving high bonuses and other financial stimulants to motivate their managers and employees. Dan Pink proofs in Drive that this doesn’t work, it even brings out worst in most people. In the book there is an abundance of studies and tests that we conducted during this and last century, that give an insight in why extrinsic motivators makes us less creative, perform less, focus on short term and even provoke unethical behaviour.
In the early days of the industrial revolution and during the 20th century, the “carrots & sticks” approach was working well. Dan calls this motivation 2.0. Simple tasks that don’t require much creativity and initiative can be stimulated by external ‘if-then’ rewards. So straight-forward production work benefits from financial incentives to make people work harder.
Tags: Daniel Pink, Drive, Motivation
For Osram, we have created interactive sales tool applications for their new LED lighting products LEDs DECO, POWERstixx and QOD.