Archive for January, 2011

Jan 28
January 28, 2011 at 16:55

3Dimerce is hiring


We are looking for an experienced Flash programmer to expand our Interactivity department.

Applicants should be experienced in Flash, Flex and ActionScript 2/3 and preferably other programming languages such as javascript.
Knowledge of 3D software is an advantage. Must be fluent in Dutch and English in both speech and writing.

For the full vacancy in Dutch, please see our jobs section. You can apply directly here online or please forward this post to anybody who you think is suitable for this job!

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Jan 24
January 24, 2011 at 10:31

Glasses-free 3D!

These days most of the affordable consumer 3DTV’s are equipped with so-called active shutter glasses which rapidly blocks alternate eyes. In contrast to the next-gen passive solution, these glasses are a little heavy and can cause discomfort. Autostereoscopic displays are on the way but in the meantime there is a pretty solution to watch stereoscopic content without the need for special glasses. All you need is a high-refresh-rate monitor and a pair of these cool looking gum-things with fancy LED’s.

You think it sounds too good to be true? Well, it actually is… It’s obviously impossible. Imagine your eyes blinking 60 times a second and watching a two-hour 3D movie like that! Discomfort anyone? :)

Nevertheless, it’s still fun to watch this guy’s fake demo:


Jan 20
January 20, 2011 at 10:38

Eindhoven the Smartest!

 I was born and raised in the mid west of the Netherlands, a part called the Randstad, which basically is the big agglomeration between the 4 largest cities of the Netherlands; Amsterdam, Rotterdam, Utrecht and The Hague. People from the Randstad tend to have a certain attitude towards the south of the Netherlands. As if the world revolves around the Randstad, whilst in the south, people merely talk funny.

Friends often told me I was crazy when I moved from the Randstad to Eindhoven, which is in the south, to work at 3Dimerce.  The must have thought I ventured off to join some developmental project in a left behind rural area.

So how sweet that for the third year in a row Eindhoven was chosen in the Top 7 of most Intelligent Communities. In the World.  And we at 3Dimerce are very proud to be a part of this. The future is now and the future is in Eindhoven. Read all about it!

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Jan 5
January 5, 2011 at 15:28


AfterDark-Blog.pngI’ve written hundreds of short video concepts and scripts, but often I’m still doubting about how to write about points of view. Especially since most of the words end up on the desk of Marketing Managers (of whom I’m not always sure they’ve got right  creative mind to interpret this this properly). The question I struggle with: do we mention the camera as having a role in framing the view. Whenever possible I’ll try to write around it. Until now.

This weekend I read Murakami’s After Dark. And Murakami knows how to use the camera. As a literary device, to add a sense of voyeurism, or from the other side, a sense of being watched. But, the thing that struck me, also as an instrument to describe the reader / narrator point of view in a very explicit and mechanical way, without holding back.

What’s comforting in this for me is that the explicit presence of a camera doesn’t necessarily break the narrative. Au contraire (mon frère); the ease with which Murakami employs the camera on all levels shows that a complex understanding of what a camera is and connotes might be deeply embedded in our collective mind.

John Fox is quickly done with liking Murakami’s Camera approach. See the 3:40 and 3:41 entries in his great After Dark review.

Or, if you happen to have a spare afternoon coming up, I can recommend reading the book itself. It will be an afternoon well spent.

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Jan 3
January 3, 2011 at 16:11

Winners Grubby Groceries Competition 2010

This year’s winners

Since 4 years, we are doing an annual competition at to find unusual objects during the year.
In 2010 our competition was all about finding the grossest, most disguisting or strange Grubby Groceries during your holiday, annual leave or business trip.
In the end it turned out to be a very hard task and this resulted in only nine entries.

The winners of last year’s Grubby Groceries Competition are:
1st: Thuur and Roel with the horrifying Portuguese “Farinheira de seia”
2nd: Huub with the disguisting German “Eisbein”
3rd: Hub (with one ‘u’) with the undrinkable Italian “Virdiura Pee Tea”


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