(…)There’s no such thing here, like in this world where everything now is instantaneous, the development is not instantaneous.
One has to work through it.
And the only way you work through it is not for the awards, you work through it for the pleasure of the work.
Tags: creativity, inspiration
(…) A point is a small bit of colour put by the artist on the canvas. It is neither a geometric point nor a mathematical abstraction; it is extension, form and colour. This form can be a square, a triangle, a circle, a star or something more complex. The point is the most concise form but, according to its placement on the basic plane, it will take a different tonality. It can be isolated or resonate with other points or lines.
A line is the product of a force which has been applied in a given direction: the force exerted on the pencil or paintbrush by the artist. The produced linear forms may be of several types: a straight line, which results from a unique force applied in a single direction; an angular line, resulting from the alternation of two forces in different directions, or a curved (or wave-like) line, produced by the effect of two forces acting simultaneously. A plane may be obtained by condensation (from a line rotated around one of its ends) (…)
In our eagerness for new technologies and great examples of them, I stumbled upon this great augmented reality case. I found this one in a place I wasn’t expecting it; the Disney theme park enthusiasts forums (Now you know what I do in my spare time…) . Disney brought the magic to New York’s world famous Times Square. A marked spot, a huge display and all your Disney friends together form the ingredients to the huge augmented reality experience Disney delivers to tourists and Manhattan citizens.
Not specifically a ‘consumer product’ we are looking at here but it sure is nice! 
See the magic yourself:
What a good social marketing campaign this is! An attempt from Volkwagen to attract more fans on it’s Facebook page, and we think it’ll work!
The idea is simple: add a huge amount of ‘what’s in it for me’ for the Facebook user to Like Volkswagen. In return one of the fans can win a custom build Volkwagen Classic car that’s converted to an honest to god social media machine. Fans have choice of two VW Evergreens of the past: the T1 Van & the Beetle. The model that’s been liked the most at the end of this marketing campaign, will be built: so effectively the car is ‘built on Likes’. At this moment the T1 Van is the most favourable with almost 80% of the votes. Not quite a surprise within a concept that’s trying to build a social car: a T1 simply fits much more friends than a Beetle!
What’s very interesting for us about this campaign, is that the majority of the execution was created with 3D. So all the imagery of the T1 and Beetle are of course rendered, since the actual car still needs to be build in the metal. Good example of a cross media marketing campaign within a social media environment! Well done Volkswagen, well done!
(more…)
Tags: 3D, Facebook, Interactive Products, marketing, Social Media
In Hamburg, Germany, there is this theme park attraction called Miniatur Wunderland. It is the indoor equivalent of our Madurodam, although Miniatur Wunderland is centered mainly around model railroads.
There is always something sad about grown men playing with model trains. As if they haven’t managed to escape out of their childhood. But it is a sadness I understand all to well, for they are partly the same desires that got me into 3D, that get people into model trains. Or photography and painting and playing SimCity for that matter.
Behind all that play, at the base of it all, lies a (often unrecognised) deep and strong desire to understand, and to be in control. To get a grip on reality. How does the real world work, and how does my model world work? How can I translate this rich, detialed experience of the real world into my manageble model world? Does my model world allow me to intensify the experience over that of the real world? At what point of complexity will new experiences start to emerge?
Miniatur Wunderland is playing with planes, trains and automobiles at large. In the series Gerrits Tagesbuch (Gary’s Diary), we are part of the development of the Miniatur Wunderland Airport.
Tags: Automobiles, Model, Planes, Trains
Things are coming together.
Recently I was considering a blog post titled “Wanna hold my balls?“, about juggler Michael Moschen. I had seen a fascinating Ted Video of Moschen giving a juggling demonstration rather than a performance. In this demonstration he goes into depth in the creative process behind his juggling performances. He shares some very interesting insights in how to explore and discover space, time, repetion, rythem, etc. The basic elements of juggling, as it turns out, are very closely related to the building blocks of animation.
Tags: Animation, creativity, Juggle, Magic, Moschen, Penn, Teller
Since we are certified partner of Total Immersion, we also get lots of new example projects and ideas. I wanted to share this video with you which Total Immersion did in France for Volkswagen. The whole campaign was designed around the new Volkswagen Golf Cabrio, and the unavailability of the actual car in lots of showrooms throughout France. Augmented Reality was deemed to be the most efficient way to put the new model on show at dealers, although it is not yet available.
In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.
Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.
Tags: Augmented reality, Interactive Products, iPad, Point of Sales, Volkwagen Golf Cabrio
We’re happy to announce that 3DIMERCE.com has been added to the partners of Total Immersion Augmented Reality software!
Innovative and fast as you know us, we are off course the first partner in the Benelux for this great software (best in the market).
See also here: http://blog.t-immersion.com
Augmented Reality is becoming more and more a serious marketing tool and can bring lots of attention to your brand or products campaigns. Ranging from engaging product demos to games or even trying on products.
With the special tool TryLive, you can try glasses, watches but soon also shoes and other apparel. A great way to get that extra attention and huge amounts of time spend with your brand and/or product.
Please contact us if you have any requests regarding augmented reality for your business or product.
Below are a couple of videos of augmented reality:
Tags: Augmented reality, Interactive Products, Technology, Total Immersion
Since Flash isn’t supported (yet) on the iPad, you have to be creative and think of new techniques to present 3D op these popular tablets. HTML5 gives some basic 3D possibilities, but since today Samsung promotes their new smart phone (the Galaxy S II) in a new and immersive 3D banner including a cool 3D model of the phone! The technique is Cooliris and can do stunning things!
Check out the video below:
Hear it first at 3DIMERCE.com, check our blog regularly!
Tags: Cooliris, Interactive Products, iPad, realtime 3D
Today to play in Eindhoven: Duke Nukem Forever!
What makes this so great?
1. Duke Nukem Forever has been in production like, well, …forever (sorry, I know). The game has become synonyme for Vaporware and Development Hell. We, as visualization studio, have had our fair share of Development Hell. Projects in which it just seems impossible to finish preproduction satisfactory, and get into production. But the approaching release of DNF teaches us: There’s ALWAYS a way out of Hell. “Time to kick ass and chew bubblegum…”
2. The DNF Come Get Some Tour coming to Eindhoven, once again puts Eindhoven at the Center of the Universe. Again.
Related: