Archive for the ‘Adaptations’ Category

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Sep 9
September 9, 2011 at 10:49

Gary’s Diary (Gerrits Tagesbuch)

In Hamburg, Germany, there is this theme park attraction called Miniatur Wunderland. It is the indoor equivalent of our Madurodam, although Miniatur Wunderland is centered mainly around model railroads.

There is always something sad about grown men playing with model trains. As if they haven’t managed to escape out of their childhood. But it is a sadness I understand all to well, for they are partly the same desires that got me into 3D, that get people into model trains. Or photography and painting and playing SimCity for that matter.

Behind all that play, at the base of it all, lies a (often unrecognised) deep and strong desire to understand, and to be in control. To get a grip on reality. How does the real world work, and how does my model world work? How can I translate this rich, detialed experience of the real world into my manageble model world? Does my model world allow me to intensify the experience over that of the real world? At what point of complexity will new experiences start to emerge?

Miniatur Wunderland is playing with planes, trains and automobiles at large. In the series Gerrits Tagesbuch (Gary’s Diary), we are part of the development of the Miniatur Wunderland Airport.

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Aug 26
August 26, 2011 at 09:30

How cool is that?

Things are coming together.

Recently I was considering a blog post titled “Wanna hold my balls?“, about juggler Michael Moschen. I had seen a fascinating Ted Video of Moschen giving a juggling demonstration rather than a performance. In this demonstration he goes into depth in the creative process behind his juggling performances. He shares some very interesting insights in how to explore and discover space, time, repetion, rythem, etc. The basic elements of juggling, as it turns out, are very closely related to the building blocks of animation.

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Aug 2
August 2, 2011 at 12:43

Volkswagen Augmented Reality on iPhone & iPad

Since we are certified partner of Total Immersion, we also get lots of new example projects and ideas. I wanted to share this video with you which Total Immersion did in France for Volkswagen. The whole campaign was designed around the new Volkswagen Golf Cabrio, and the unavailability of the actual car in lots of showrooms throughout France. Augmented Reality was deemed to be the most efficient way to put the new model on show at dealers, although it is not yet available.

In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.
Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.

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Posted in 3DIMERCE.com, Adaptations
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Jul 14
July 14, 2011 at 15:30

3Dimerce first partner of Total Immersion Augmented Reality!

Total Immersion Partner Logo 3Dimerce

We’re happy to announce that 3DIMERCE.com has been added to the partners of Total Immersion Augmented Reality software!
Innovative and fast as you know us, we are off course the first partner in the Benelux for this great software (best in the market).
See also here: http://blog.t-immersion.com

Augmented Reality is becoming more and more a serious marketing tool and can bring lots of attention to your brand or products campaigns. Ranging from engaging product demos to games or even trying on products.
With the special tool TryLive, you can try glasses, watches but soon also shoes and other apparel. A great way to get that extra attention and huge amounts of time spend with your brand and/or product.
Please contact us if you have any requests regarding augmented reality for your business or product.

Below are a couple of videos of augmented reality:

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Jul 1
July 1, 2011 at 12:28

Realtime 3D Advertisment on the iPad

Since Flash isn’t supported (yet) on the iPad, you have to be creative and think of new techniques to present 3D op these popular tablets. HTML5 gives some basic 3D possibilities, but since today Samsung promotes their new smart phone (the Galaxy S II) in a new and immersive 3D banner including a cool 3D model of the phone! The technique is Cooliris and can do stunning things!

Check out the video below:

Hear it first at 3DIMERCE.com, check our blog regularly!

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May 19
May 19, 2011 at 08:45

Duke Nukem Forever

gaming-dukenukem3dToday to play in Eindhoven: Duke Nukem Forever!

What makes this so great?

1. Duke Nukem Forever has been in production like, well, …forever (sorry, I know). The game has become synonyme for Vaporware and Development Hell. We, as visualization studio, have had our fair share of Development Hell. Projects in which it just seems impossible to finish preproduction satisfactory, and get into production. But the approaching release of DNF teaches us: There’s ALWAYS a way out of Hell. “Time to kick ass and chew bubblegum…”

2. The DNF Come Get Some Tour coming to Eindhoven, once again puts Eindhoven at the Center of the Universe. Again.

Related:

FPSS: First Person Shooter Syndrome

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May 17
May 17, 2011 at 11:57

StarkHUD 2020

starkhud_3dimerce
Are we all going to wear such -ridiculously looking, but cool- virtual reality glasses in 2020?
Pretty convenient when walking through a city and constantly being assisted by location based augmented reality information.
A bit like Layar in VR eyewear. I think the matchmatching option will not come through any privacy laws though.

The video below was a viral for the 2010 Iron Man 2 movie, so it’s already a bit outdated. Still very funny and cool.
I think we’re very close to an actual “StarkHUD 2020″ in near future.

What do you think, do we need to wait another nine years for this to be reality or will we wear such glasses (or equivalent) before 2020?
Or maybe not at all?

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Posted in Adaptations, Off the record, Trends & Things
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Apr 5
April 5, 2011 at 08:45

Creativity, Complexity and War

dazzleshipWar? yes war. When reading a lot about creativity and problem solving, two things keep raising their head: complexity and war. Rick Bookstaber has an interesting post on what aspects of complexity play a role in the current economic crisis, why game theory is not the best strategy to approach a problem like this, and why taking a military point of view is.

The Bookstaber post reminded me about this document from the US Army. Although it has a military background, it deals with problem solving and recognizing complexity in a very general way. What surprised me is, how very (very very) well the US army understands the creative process. A must read for anybody about to create something, but doesn’t exactly know what yet.

Update:
A post about on FastCompany illustrates the power and necessity of this design thinking. When redesigning a form for mortgage applications, Continuum soon realised that the problem wasn’t in the form it self, but rather in the mortgage application process behind the form. The graphic design problem turned out to be a service design problem. Their message to the world:

“This kind of re-framing, this habit of stepping back to see the human context of a problem, needs to become a regular habit (…) we’ll need to move beyond a use of design to handle aesthetic problems and tap into the power of design to solve for meaning.”

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Mar 9
March 9, 2011 at 13:55

Six new rich media banner formats introduced

3dimerce_468x60_static
The Interactive Advertising Bureau (IAB) has introduced six new banner formats that pave the way for more interactivity and rich content. It will be possible to make new cool and engaging banners that have more relevancy for the end-user. The six new ad units were chosen as part of an challenge out of 36 innovative submissions by more than twenty companies. To win the IAB set the following criteria:

    • Branding – Does the ad format provide enough canvas for creativity?

      User Experience – To what extend does the ad format positively impact user experience?

      Functionality – Does the ad format take full advantage of online technologies & user behaviors?

      Page Integration – Is it possibile to integrate ans still enhance the relationship between the ad and publisher page layout?

      Adoption – Can the format be widely adopted by publishers?

    • The new banners deliver more rich media such as video, animations and high quality images. But some of them also integrate social media of even full screen viewing pleasure (almost a full webspecial).

    All the wining formats are displayed in the videos below. You can also download specifications for each banner format:
    (more…)

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    Posted in Adaptations, Trends & Things
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    Mar 7
    March 7, 2011 at 08:30

    Every day, the same, again

    Morning

    Consider the following:

    “Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization’s communication structure.”

    This idea is known as Conway’s Law, and finds its origin in software project management. However, it has proven to be applicable in nearly every situation where some kind of creation or design practice takes place.

    We recently delivered the Alpha version of a moderately large project, a fully interactive online product configurator, with 3000+ assets. Overall, the project was a fairly smooth ride. And indeed, the structure of the project – and the also that of the final product – highly resembles our team’s (communication) structure. And what’s more, the few bumps we encountered in this project, were nearly all attributable to situations of poor communication. Combined with Conway’s Law, this teaches us the following lesson:

    “Lack in communications leads to poor structure.”

    To improve communications we introduced a daily meeting, with status updates, not unlike a daily Scrum (software development again, there must be something…). What’s best about this meeting? The name. Because since its introduction, the first thing on our daily agenda is: The Morning Prayer. Halelujah!

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    Posted in Adaptations
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