In this new year Microsoft and Samsung have launched their new multitouch table with Microsoft latest Surface 2.
With PixelSense™, Microsoft Surface simply turns the displays pixels into ‘eyes’. It actually sees and responds to touch & real world objects, supporting over fifty simultaneous inputs. So not only finger tips will be recognized, but also e.g. a leaflet or packages. The table can even see and recognize text!
Samsung created a new 40 inch table called the SUR40 which can be used as a table, on the wall, or embedded in other fixtures or furniture. A real mindblowing performance and great novelty for point of sale on trade fair and for other events. We can’t wait to combine this with 3D or maybe Augmented Reality!
Archive for the ‘Trends & Things’ Category
Feb
1
February 1, 2012 at 14:37 Touchy Table with Microsoft Surface 2
Dec
14
December 14, 2011 at 10:47 zSpace – A Virtual holographic Experience from Infinite Z
The marketing term “holographic” is often used for devices that in reality won’t give you the spectacular experience you where hoping for. At least the many devices I’ve tried didn’t satisfy my expectations.
During my visit to Autodesk University in Las Vegas last month, I went to the exhibition floor and was approached by a representative of Infinite Z who wanted to show me their new “holographic” device. Skeptical as I was, I put on the lightweight polarized glasses and was immediately stunned by the experience. The visually attractive 3D scene in front of my eyes looked very realistic, with a real sense of depth. The eye-tracking system made it even more immersive because I was able to move my head and view the scene from different angles. In addition to that, Infinite Z added a 3D stylus that I could use to manipulate the virtual scene. This worked so intuitive that I immediately understood how to manipulate the presented 3D objects the way I wanted.
This great experience is best understood by watching the video. Of course it’s a marketing video and it won’t look like that if you are not the user wearing the glasses, but if you do, you will experience exactly what’s visualized in the video.
Not only our 3D artists could benefit from this technology, I think this will be attractive for our clients as well. Viewing and manipulating a OneShot® SOURCE will be great with this. And for POS applications, I can imagine that it will be quite appealing to interact with a non-physical product in an intuitive way like this.
Tags: 3D display, Holography, Point of Sales, Stereoscopic
Nov
3
November 3, 2011 at 11:15 “The Fanwagen”: ultimate social machine
What a good social marketing campaign this is! An attempt from Volkwagen to attract more fans on it’s Facebook page, and we think it’ll work!
The idea is simple: add a huge amount of ‘what’s in it for me’ for the Facebook user to Like Volkswagen. In return one of the fans can win a custom build Volkwagen Classic car that’s converted to an honest to god social media machine. Fans have choice of two VW Evergreens of the past: the T1 Van & the Beetle. The model that’s been liked the most at the end of this marketing campaign, will be built: so effectively the car is ‘built on Likes’. At this moment the T1 Van is the most favourable with almost 80% of the votes. Not quite a surprise within a concept that’s trying to build a social car: a T1 simply fits much more friends than a Beetle!
What’s very interesting for us about this campaign, is that the majority of the execution was created with 3D. So all the imagery of the T1 and Beetle are of course rendered, since the actual car still needs to be build in the metal. Good example of a cross media marketing campaign within a social media environment! Well done Volkswagen, well done!
(more…)
Tags: 3D, Facebook, Interactive Products, marketing, Social Media
Aug
12
August 12, 2011 at 09:15 What is Gamestorming?
Business is about getting from A to B, as efficiently as possible. But when B is unknown, ill defined or fuzzy, thats where creativity comes in. In his “what is Gamestorming?” presentation Dave Gray shoves a creative process in it’s entirity into a brainstorm, and calls it Gamestorming. Writing it down like this makes it sound a bit daft. But Gray very clearly explains what creativity is, what games are, and how these can work together in a Gamestorm. It absolutely makes sene. Enjoy.
Tags: creativity, design, Game, team
Aug
9
August 9, 2011 at 11:08 Ghost Rider 2 – 3D
Ghost Rider 2 directors Brian Talor and Mark Neveldine talk about the future of 3D in a Wired interview at Comic-Con. Nice insights in the impact of creating 3D in a production environment. What do we take away from this:
1. Always bet on software. 3D can be recorded with a double camera, but the trend is moving towards generating 3D from a single image by combining it with spatial metadata. In near the future, we will lose this single camera as well, and solely rely on some form of spatial and textural meta data to generate 3D. Consider it a combination of Motion Capturing and Texture Capturing, making the traditional camera obsolete altogether.
2. As long as 3D relies on glasses it will be a gimmick. Nothing wrong with a gimmick of course, we’ve had ton’s of fun with our red and blue spectacles. But for true immersion, we’re choosing systems such as 3DTV or head coupled perspectives.
The video:
Tags: 3D TV, future, Movies, Stereoscopic, Technology
Aug
4
August 4, 2011 at 14:46 Design thinking
With a background in product design, I’ve always been an advocate of what lateley has become known as Design thinking. At the core of this design thinking is a creative, systematic and iterative approach to solving problems. This is the typical approach and mindset with which the creative professions – designers, architects, artists – tend tackle their creative challenges. But (finally) in recent years it has started to dawn on mankind that nearly all problems share similar underlying structures, which allows for a general approach: Design Thinking.
Currently on KickStarter, there is a fundraiser for a documentary on the subject: Design & Thinking. Have a look at the trailer, or even better, visit the Kickstarter site and chip in. I’m aiming for the T-shirt.
Tags: creativity, design, kickstarter
Jul
28
July 28, 2011 at 16:20 Laserkraft 3D
Jul
1
July 1, 2011 at 12:28 Realtime 3D Advertisment on the iPad
Since Flash isn’t supported (yet) on the iPad, you have to be creative and think of new techniques to present 3D op these popular tablets. HTML5 gives some basic 3D possibilities, but since today Samsung promotes their new smart phone (the Galaxy S II) in a new and immersive 3D banner including a cool 3D model of the phone! The technique is Cooliris and can do stunning things!
Check out the video below:
Hear it first at 3DIMERCE.com, check our blog regularly!
Tags: Cooliris, Interactive Products, iPad, realtime 3D
Jun
6
June 6, 2011 at 10:33 Eindhoven the Very Smartest!
Last 3 years Eindhoven made the shortlist of the 7 Smartest Regions of the world. On June 3rd the Intelligent Community Forum elected Eindhoven THE Smartest Region in the World for 2011. Which is about the same as being the smartest region IN THE UNIVERSE!
Combine this knowledge with our recent 7th place in the Dutch Innovation Top 100, and you’ll understand we’re struggling to stay modest and humble… just kidding of course, we are very proud to be part of this community. It is a joy to work in an environment spring loaded with so much creative and innovative energy, and we’re grateful to be able to contribute to the advancement of technology, and mankind!
Related articles:
The Eindhoven Brainport
On Eindhoven.nl
Tags: creativity, Dutch, Eindhoven, Technology
May
26
May 26, 2011 at 09:00 Fish Tank VR – Head Coupled Perspective
About 3 years ago, Johnny Chung Lee demonstrated how a Wii controller could be used to track your head, and how this information can be used to generate a 3D sensation on a flat display. The 3D sensations is created by offering the viewer a perspective based on where his head is. The 3D sensation you get from a head tracking set up, through the motion parallax, is a million (maybe even 2 million) times better than the suggestion of 3D based on a different view for the left and right eye (all the systems with funny glasses).
With the release of this app, we’re a step closer to a serious 3D experience on personal devices. No more clumsy glasses and interfering left and right views. All you need is a face. Oh wait, I have that on me nearly every day. How convenient! I’m expecting two things soon:
1. Hybrid forms, in which the different segments of an autostereoscopic system will be used to generate different perspectives for multiple tracked heads.
2. A commercial exploitation of this technique for games, e-commerce and of course product visualization.
Btw: The picture below is real, and it shows a research set up for Head Coupled Perspective, in 1993. Props go to K.W Arthur. The nearly 20 year old paper describes the concept of Head Coupled Stereo very well.
Tags: future, Interactive Products, iPad, Stereoscopic, Technology