Archive for the ‘Trends & Things’ Category

Aug 12
August 12, 2011 at 09:15

What is Gamestorming?

Business is about getting from A to B, as efficiently as possible. But when B is unknown, ill defined or fuzzy, thats where creativity comes in. In his “what is Gamestorming?” presentation Dave Gray shoves a creative process in it’s entirity into a brainstorm, and calls it Gamestorming. Writing it down like this makes it sound a bit daft. But Gray very clearly explains what creativity is, what games are, and how these can work together in a Gamestorm. It absolutely makes sene. Enjoy.

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Aug 9
August 9, 2011 at 11:08

Ghost Rider 2 – 3D

Ghost Rider 2 directors Brian Talor and Mark Neveldine talk about the future of 3D in a Wired interview at Comic-Con. Nice insights in the impact of creating 3D in a production environment. What do we take away from this:

1.  Always bet on software. 3D can be recorded with a double camera, but the trend is moving towards generating 3D from a single image by combining it with spatial metadata. In near the future, we will lose this single camera as well, and solely rely on some form of spatial and textural meta data to generate 3D. Consider it a combination of Motion Capturing and Texture Capturing, making the traditional camera obsolete altogether.

2. As long as 3D relies on glasses it will be a gimmick. Nothing wrong with a gimmick of course, we’ve had ton’s of fun with our red and blue spectacles. But for true immersion, we’re choosing systems such as 3DTV or head coupled perspectives.

The video:

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Aug 4
August 4, 2011 at 14:46

Design thinking

With a background in product design, I’ve always been an advocate of what lateley has become known as Design thinking. At the core of this design thinking is a creative, systematic and iterative approach to solving problems. This is the typical approach and mindset with which the creative professions – designers, architects, artists – tend tackle their creative challenges. But (finally) in recent years it has started to dawn on mankind that nearly all problems share similar underlying structures, which allows for a general approach: Design Thinking.

Currently on KickStarter, there is a fundraiser for a documentary on the subject: Design & Thinking. Have a look at the trailer, or even better, visit the Kickstarter site and chip in. I’m aiming for the T-shirt.

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Jul 28
July 28, 2011 at 16:20

Laserkraft 3D

Time for some holiday-fun. German Elektrorockers Laserkraft 3D. Did somebody say 3D?

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Jul 1
July 1, 2011 at 12:28

Realtime 3D Advertisment on the iPad

Since Flash isn’t supported (yet) on the iPad, you have to be creative and think of new techniques to present 3D op these popular tablets. HTML5 gives some basic 3D possibilities, but since today Samsung promotes their new smart phone (the Galaxy S II) in a new and immersive 3D banner including a cool 3D model of the phone! The technique is Cooliris and can do stunning things!

Check out the video below:

Hear it first at 3DIMERCE.com, check our blog regularly!

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Jun 6
June 6, 2011 at 10:33

Eindhoven the Very Smartest!

Last 3 years Eindhoven made the shortlist of the 7 Smartest Regions of the world. On June 3rd the Intelligent Community Forum elected Eindhoven THE Smartest Region in the World for 2011. Which is about the same as being the smartest region IN THE UNIVERSE!

Combine this knowledge with our recent 7th place in the Dutch Innovation Top 100, and you’ll understand we’re struggling to stay modest and humble… just kidding of course, we are very proud to be part of this community.  It is a joy to work in an environment spring loaded with so much creative and innovative energy, and we’re grateful to be able to contribute to the advancement of technology, and mankind!

Related articles:

The Eindhoven Brainport

On Eindhoven.nl

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May 26
May 26, 2011 at 09:00

Fish Tank VR – Head Coupled Perspective

FishTank-VRAbout 3 years ago, Johnny Chung Lee demonstrated how a Wii controller could be used to track your head, and how this information can be used to generate a 3D sensation on a flat display. The 3D sensations is created by offering the viewer a perspective based on where his head is. The 3D sensation you get from a head tracking set up, through the motion parallax, is a million (maybe even 2 million) times better than the suggestion of 3D based on a different view for the left and right eye (all the systems with funny glasses).

With the release of this app, we’re a step closer to a serious 3D  experience on personal devices. No more clumsy glasses and interfering left and right views. All you need is a face. Oh wait, I have that on me nearly every day. How convenient! I’m expecting two things soon:

1. Hybrid forms, in which the different segments of an autostereoscopic system will be used to generate different perspectives for multiple tracked heads.

2. A commercial exploitation of this technique for games, e-commerce and of course product visualization.

Btw: The picture below is real, and it shows a research set up for Head Coupled Perspective, in 1993. Props go to K.W Arthur. The nearly 20 year old paper describes the concept of Head Coupled Stereo very well.

Mechenical Head Tracker of Yester Year

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May 19
May 19, 2011 at 08:45

Duke Nukem Forever

gaming-dukenukem3dToday to play in Eindhoven: Duke Nukem Forever!

What makes this so great?

1. Duke Nukem Forever has been in production like, well, …forever (sorry, I know). The game has become synonyme for Vaporware and Development Hell. We, as visualization studio, have had our fair share of Development Hell. Projects in which it just seems impossible to finish preproduction satisfactory, and get into production. But the approaching release of DNF teaches us: There’s ALWAYS a way out of Hell. “Time to kick ass and chew bubblegum…”

2. The DNF Come Get Some Tour coming to Eindhoven, once again puts Eindhoven at the Center of the Universe. Again.

Related:

FPSS: First Person Shooter Syndrome

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May 17
May 17, 2011 at 11:57

StarkHUD 2020

starkhud_3dimerce
Are we all going to wear such -ridiculously looking, but cool- virtual reality glasses in 2020?
Pretty convenient when walking through a city and constantly being assisted by location based augmented reality information.
A bit like Layar in VR eyewear. I think the matchmatching option will not come through any privacy laws though.

The video below was a viral for the 2010 Iron Man 2 movie, so it’s already a bit outdated. Still very funny and cool.
I think we’re very close to an actual “StarkHUD 2020″ in near future.

What do you think, do we need to wait another nine years for this to be reality or will we wear such glasses (or equivalent) before 2020?
Or maybe not at all?

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Apr 15
April 15, 2011 at 09:30

More colors make you smarter!

red-ochre

 I always wondered why the red pencils in my box weren’t just called ‘red’, but something like scarlet or vermilion. But now it seems I have to be glad they were. Turns out that learning new colors makes you smarter. Instantly.

 Also fun: this test. I scored 8. And it made my eyes hurt. @Huub: don’t try this yet… Please post your results in the comments.

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