The marketing term “holographic” is often used for devices that in reality won’t give you the spectacular experience you where hoping for. At least the many devices I’ve tried didn’t satisfy my expectations.
During my visit to Autodesk University in Las Vegas last month, I went to the exhibition floor and was approached by a representative of Infinite Z who wanted to show me their new “holographic” device. Skeptical as I was, I put on the lightweight polarized glasses and was immediately stunned by the experience. The visually attractive 3D scene in front of my eyes looked very realistic, with a real sense of depth. The eye-tracking system made it even more immersive because I was able to move my head and view the scene from different angles. In addition to that, Infinite Z added a 3D stylus that I could use to manipulate the virtual scene. This worked so intuitive that I immediately understood how to manipulate the presented 3D objects the way I wanted.
This great experience is best understood by watching the video. Of course it’s a marketing video and it won’t look like that if you are not the user wearing the glasses, but if you do, you will experience exactly what’s visualized in the video.
Not only our 3D artists could benefit from this technology, I think this will be attractive for our clients as well. Viewing and manipulating a OneShot® SOURCE will be great with this. And for POS applications, I can imagine that it will be quite appealing to interact with a non-physical product in an intuitive way like this.
Tags: 3D display, Holography, Point of Sales, Stereoscopic
2010 will be the year in which major TV manufactures will come up with affordable 3D displays.