Posts Tagged ‘creativity’

Dec 20
December 20, 2012 at 21:52

White Tree Christmas Tinker 2012

Christmas Tinker 2012 - White Tree

Off course we’re a digital marketing company and yes we use state-of-the-art software for 2D and 3D creations. But this year we had everybody fooled with our annual Christmas card. The White Tree image above looks like a perfect Photoshop creation, but is as a matter of fact completely manual labour and calculation by our own 3D wizard Jurgen with the friendly assistence of Lady Kristie. See the stunning result in the video below!

Happy holidays to everyone and let’s make it a splendid New Year 2013!

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Jul 5
July 5, 2012 at 10:22

Daniel Pink’s Drive, animated

RSA Animate have created this lively animation, adapted from Daniel Pink’s talk at the RSA about his book Drive: The surprising truth about what motivates us. The animation (literally) illustrates the hidden truths behind what really motivates us at home and in the workplace.

And it’s a nice animation too, and we always like those :)

Dan’s book already featured on our blog in 2010, but it is no less current. It is very relevant for our field of business, and a way of dealing with creative people that we very much strive for in our organisation.

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Jan 13
January 13, 2012 at 10:40

Scorsese on Development

(…)There’s no such thing here, like in this world where everything now is instantaneous, the development is not instantaneous.

One has to work through it.

And the only way you work through it is not for the awards, you work through it for the pleasure of the work.

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Aug 29
August 29, 2011 at 12:39

John Cleese on Creativity

John Cleese reflects on the practice of creativity at the Creativity World Forum. What does it mean to be creative? The destructiveness of interruption and the importance of creating your boundaries of time and space. And even episodes of Fawlty Towers and Monty Python sketches start out as blank sheets of paper.

The fact that understanding how good you are at something requires the same skills as being good at that same thing, which Cleese mentions in the end of his talk, is known as the Dunning-Kruger effect. It makes the world go round.

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Aug 26
August 26, 2011 at 09:30

How cool is that?

Things are coming together.

Recently I was considering a blog post titled “Wanna hold my balls?“, about juggler Michael Moschen. I had seen a fascinating Ted Video of Moschen giving a juggling demonstration rather than a performance. In this demonstration he goes into depth in the creative process behind his juggling performances. He shares some very interesting insights in how to explore and discover space, time, repetion, rythem, etc. The basic elements of juggling, as it turns out, are very closely related to the building blocks of animation.


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Aug 12
August 12, 2011 at 09:15

What is Gamestorming?

Business is about getting from A to B, as efficiently as possible. But when B is unknown, ill defined or fuzzy, thats where creativity comes in. In his “what is Gamestorming?” presentation Dave Gray shoves a creative process in it’s entirity into a brainstorm, and calls it Gamestorming. Writing it down like this makes it sound a bit daft. But Gray very clearly explains what creativity is, what games are, and how these can work together in a Gamestorm. It absolutely makes sene. Enjoy.

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Aug 4
August 4, 2011 at 14:46

Design thinking

With a background in product design, I’ve always been an advocate of what lateley has become known as Design thinking. At the core of this design thinking is a creative, systematic and iterative approach to solving problems. This is the typical approach and mindset with which the creative professions – designers, architects, artists – tend tackle their creative challenges. But (finally) in recent years it has started to dawn on mankind that nearly all problems share similar underlying structures, which allows for a general approach: Design Thinking.

Currently on KickStarter, there is a fundraiser for a documentary on the subject: Design & Thinking. Have a look at the trailer, or even better, visit the Kickstarter site and chip in. I’m aiming for the T-shirt.

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Jun 6
June 6, 2011 at 10:33

Eindhoven the Very Smartest!

Last 3 years Eindhoven made the shortlist of the 7 Smartest Regions of the world. On June 3rd the Intelligent Community Forum elected Eindhoven THE Smartest Region in the World for 2011. Which is about the same as being the smartest region IN THE UNIVERSE!

Combine this knowledge with our recent 7th place in the Dutch Innovation Top 100, and you’ll understand we’re struggling to stay modest and humble… just kidding of course, we are very proud to be part of this community.  It is a joy to work in an environment spring loaded with so much creative and innovative energy, and we’re grateful to be able to contribute to the advancement of technology, and mankind!

Related articles:

The Eindhoven Brainport


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Apr 5
April 5, 2011 at 08:45

Creativity, Complexity and War

dazzleshipWar? yes war. When reading a lot about creativity and problem solving, two things keep raising their head: complexity and war. Rick Bookstaber has an interesting post on what aspects of complexity play a role in the current economic crisis, why game theory is not the best strategy to approach a problem like this, and why taking a military point of view is.

The Bookstaber post reminded me about this document from the US Army. Although it has a military background, it deals with problem solving and recognizing complexity in a very general way. What surprised me is, how very (very very) well the US army understands the creative process. A must read for anybody about to create something, but doesn’t exactly know what yet.

A post about on FastCompany illustrates the power and necessity of this design thinking. When redesigning a form for mortgage applications, Continuum soon realised that the problem wasn’t in the form it self, but rather in the mortgage application process behind the form. The graphic design problem turned out to be a service design problem. Their message to the world:

“This kind of re-framing, this habit of stepping back to see the human context of a problem, needs to become a regular habit (…) we’ll need to move beyond a use of design to handle aesthetic problems and tap into the power of design to solve for meaning.”


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Mar 9
March 9, 2011 at 13:55

Six new rich media banner formats introduced

The Interactive Advertising Bureau (IAB) has introduced six new banner formats that pave the way for more interactivity and rich content. It will be possible to make new cool and engaging banners that have more relevancy for the end-user. The six new ad units were chosen as part of an challenge out of 36 innovative submissions by more than twenty companies. To win the IAB set the following criteria:

    1. Branding – Does the ad format provide enough canvas for creativity?

      User Experience – To what extend does the ad format positively impact user experience?

      Functionality – Does the ad format take full advantage of online technologies & user behaviors?

      Page Integration – Is it possibile to integrate ans still enhance the relationship between the ad and publisher page layout?

      Adoption – Can the format be widely adopted by publishers?
  • The new banners deliver more rich media such as video, animations and high quality images. But some of them also integrate social media of even full screen viewing pleasure (almost a full webspecial).

    All the wining formats are displayed in the videos below. You can also download specifications for each banner format:

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