
Consider the following:
“Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization’s communication structure.”
This idea is known as Conway’s Law, and finds its origin in software project management. However, it has proven to be applicable in nearly every situation where some kind of creation or design practice takes place.
We recently delivered the Alpha version of a moderately large project, a fully interactive online product configurator, with 3000+ assets. Overall, the project was a fairly smooth ride. And indeed, the structure of the project – and the also that of the final product – highly resembles our team’s (communication) structure. And what’s more, the few bumps we encountered in this project, were nearly all attributable to situations of poor communication. Combined with Conway’s Law, this teaches us the following lesson:
“Lack in communications leads to poor structure.”
To improve communications we introduced a daily meeting, with status updates, not unlike a daily Scrum (software development again, there must be something…). What’s best about this meeting? The name. Because since its introduction, the first thing on our daily agenda is: The Morning Prayer. Halelujah!
Tags: creativity, learning, methods, project management