War? yes war. When reading a lot about creativity and problem solving, two things keep raising their head: complexity and war. Rick Bookstaber has an interesting post on what aspects of complexity play a role in the current economic crisis, why game theory is not the best strategy to approach a problem like this, and why taking a military point of view is.
The Bookstaber post reminded me about this document from the US Army. Although it has a military background, it deals with problem solving and recognizing complexity in a very general way. What surprised me is, how very (very very) well the US army understands the creative process. A must read for anybody about to create something, but doesn’t exactly know what yet.
A post about on FastCompany illustrates the power and necessity of this design thinking. When redesigning a form for mortgage applications, Continuum soon realised that the problem wasn’t in the form it self, but rather in the mortgage application process behind the form. The graphic design problem turned out to be a service design problem. Their message to the world:
“This kind of re-framing, this habit of stepping back to see the human context of a problem, needs to become a regular habit (…) we’ll need to move beyond a use of design to handle aesthetic problems and tap into the power of design to solve for meaning.”
Tags: creativity, design