For a couple of years companies have been breaking their heads over how to establish themselves in the social media domain. Fortunes were spent on figuring out how to engage with your customer, finding the top influencers in order to gain some leverage. All whilst being as authentic as possible. Be a brand, be a likeable brand. Be the most likeable brand. Make friends, gather followers. And share, blog, tweet. Get you company narratives on track.
But is has been like swimming up stream. Social media is just too overwhelming. Long term strategies are useless as the landscape changes on a day to day basis. Once your in, all you can do is try not to drown. Just keep your head up and smile. We’re doing fine!
There is an easier way. Get off the idea that social media – Facebook – is a medium you should be in. In stead, allow Facebook to be in you. Embrace, go with the flow. It’s what Facebook wants, so all energy is vectored in that direction. All you have to do is open your doors and let them in.
Ironically it is C&A – the blandest of all brands (from a Western European perspective) – that has cracked the code. Don’t try to bring your store to Facebook. Simply bring Facebook to your store. Brilliant.
C&A on Facebook