In this new year Microsoft and Samsung have launched their new multitouch table with Microsoft latest Surface 2.
With PixelSense™, Microsoft Surface simply turns the displays pixels into ‘eyes’. It actually sees and responds to touch & real world objects, supporting over fifty simultaneous inputs. So not only finger tips will be recognized, but also e.g. a leaflet or packages. The table can even see and recognize text!
Samsung created a new 40 inch table called the SUR40 which can be used as a table, on the wall, or embedded in other fixtures or furniture. A real mindblowing performance and great novelty for point of sale on trade fair and for other events. We can’t wait to combine this with 3D or maybe Augmented Reality!
Posts Tagged ‘Point of Sales’
Touchy Table with Microsoft Surface 2
zSpace – A Virtual holographic Experience from Infinite Z
The marketing term “holographic” is often used for devices that in reality won’t give you the spectacular experience you where hoping for. At least the many devices I’ve tried didn’t satisfy my expectations.
During my visit to Autodesk University in Las Vegas last month, I went to the exhibition floor and was approached by a representative of Infinite Z who wanted to show me their new “holographic” device. Skeptical as I was, I put on the lightweight polarized glasses and was immediately stunned by the experience. The visually attractive 3D scene in front of my eyes looked very realistic, with a real sense of depth. The eye-tracking system made it even more immersive because I was able to move my head and view the scene from different angles. In addition to that, Infinite Z added a 3D stylus that I could use to manipulate the virtual scene. This worked so intuitive that I immediately understood how to manipulate the presented 3D objects the way I wanted.
This great experience is best understood by watching the video. Of course it’s a marketing video and it won’t look like that if you are not the user wearing the glasses, but if you do, you will experience exactly what’s visualized in the video.
Not only our 3D artists could benefit from this technology, I think this will be attractive for our clients as well. Viewing and manipulating a OneShot® SOURCE will be great with this. And for POS applications, I can imagine that it will be quite appealing to interact with a non-physical product in an intuitive way like this.
Tags: 3D display, Holography, Point of Sales, Stereoscopic
Volkswagen Augmented Reality on iPhone & iPad
Since we are certified partner of Total Immersion, we also get lots of new example projects and ideas. I wanted to share this video with you which Total Immersion did in France for Volkswagen. The whole campaign was designed around the new Volkswagen Golf Cabrio, and the unavailability of the actual car in lots of showrooms throughout France. Augmented Reality was deemed to be the most efficient way to put the new model on show at dealers, although it is not yet available.
In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.
Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.
Tags: Augmented reality, Interactive Products, iPad, Point of Sales, Volkwagen Golf Cabrio
New T-Mobile case added to the Showcase page
With great pride we present our latest addition to the Product Video category of our Showcase page: The launch video for the T-Mobile move / Alcatel OT-908 Android smartphone.
The T-Mobile move is currently being released across 13 countries with this video. Each country has a received a custom branded and localized video for their specific market. The videos are used online, and different formats are also available for Point of Sales and even TV commercials, all from a single source.
Have a look and check out a few of the different localized versions, by pressing the numbers under the video window in the showcase.
Click here to go directly to the T-mobile move Product video showcase
Tags: OneShot, Point of Sales, Product Video, Showcases, T-Mobile
New Bugaboo case added to the Showcase page

With great pride we present our latest addition to the Interactive Products category of our Showcase page: The product configurator for the Bugaboo Donkey convertible stroller.
The Bugaboo Donkey configurator has been live for a while now, and has been received very well around the world, from America to Australia!
Have a look and experience the freedom to build your own custom stroller from 1480 possible configurations!
Click here to go directly to the Bugaboo Donkey Product configurator showcase
Tags: Bugaboo, Donkey, Interactive Products, Point of Sales, Product configurator, Showcases
The future of shopping for cloths?
The end of every men’s nightmare…
Faster shopping without too much hastle ![]()
A bit too unrealistic in terms of experience, but with current augmented reality technology you can match this pretty close (just like the Ray Ban sunglass fitting room).
Tags: Augmented reality, Point of Sales
Dutch Design Week: The future shopping experience

This last week of October, Eindhoven is host to the 9th Dutch Design week. The Dutch Design Week is the largest design event in the Netherlands. Around 1500 designers from around the world showcase their work in the fields of industrial design, graphic design, fashion, architecture, design management and trends.
One Dutch Design Week subject that caught the eye of 3DIMERCE.com was the lecture called FSX – The future shopping experience. In this lecture, Christjan Vissers of communication and design agency lamachine presented the conclusions and results of a study into the shopping experience of the future. 24 bachelor and master students of the faculty of Industrial design of the Technical university Eindhoven researched the future of shopping from a technical perspective.
Although most new Point of Sales technologies are of course already know to the experts at 3Dimerce, we did see some interesting new variations on existing technologies that show that the range of exiting Point of Sales applications is still growing.
Tags: Augmented reality, Dutch Design Week, Eindhoven, Gesture control, Point of Sales, TU/e
3Dimerce at the IFA 2010 – Google Keynote and more
We at 3Dimerce are interested in a broad field of developments happening in the market we operate in. So not only 3D, but all developments that affect our OneShot products, our way of working or our market approach in general. So besides a dedicated 3D post on our IFA visit (also in this blog), I will also talk you through some other interesting topics.
Keynote of Dr. Eric Schmidt CEO Google Inc.
I was fortunate to be on the first row of the highlight of this year’s IFA keynotes, the very interesting presentation of Dr. Eric Schmidt. Dr. Schmidt is the current Chairman of the Board and CEO of Google Inc. He talked us through some interesting developments for the near future.

Google is welcoming the age of “augmented humanity”, which basically means that there’s a constant interaction and learning process between computers and humans in order to find relevant answers to any search question a person has. (more…)
Tags: Dr. Eric Schmidt, Google, IFA 2010, Point of Sales, Samsung Galaxy tab, Tablets
Sony reveals holographic device at Siggraph 2010
At Siggraph, a major annual conference on computer graphics, Sony demonstrated a new holographic display device. Obviously, after introducing 3D Bravia TV’s and recently 3D support for the PlayStation 3, Sony takes the new 3D trend really serious. Their new autostereoscopic display they revealed allows users to view full colour volumetric objects from all angles. The so called RayModeler makes use of LED’s to show 360 images to all directions in one-degree separations. Therefore people don’t need to wear special glasses as the Sony spokesman explained: “We can sense the depth of the object because our left and right eyes see different images.” Another advantage of this method is that the images can be observed by several people at the same time. This makes it ideal for digital signage at exhibits, shops and events. The RayModeler is also equipped with a gesture sensor to allow users to interact with the object inside the cylindrical display.
Sony expects that the display will eventually be used for things like advertising in public areas, medical visualization, or in the home to display 3D photos and other images.
Tags: 3D display, Holography, Point of Sales, Stereoscopic
Holography by Zebra Imaging
Displaying a 3D image on a flat surface without the need for special glasses seems to be impossible, but observing the image from different angles by multiple users sounds even more ridiculous. Still, the Austin Texas based company called Zebra Imaging has managed to do it. This is what they say about their full-colour holographic product:
“Patented advances in lasers, optics and image processing are incorporated into Zebra’s innovative process to produce holographic imagery from 3D data sets. Raw data sources of any kind, such as CAD models, laser scans and satellite imagery are used to product the final holographic image. Each hardcopy digital hologram is composed of thousands of high fidelity rendered still images. The images are encoded into a “hogel” (the equivalent of a holographic pixel) on photopolymer film with a proprietary optical process. The result is a portable film based hologram that can be viewed in direct sunlight or with a simple halogen or LED light source.”
Zebra Imaging are now even working on dynamic displays for moving content, so we can’t wait to see those in action.
For now we hope we could do a spectacular project with the current version in the near future. Imagine your product in full 3D on a flat surface, I think that will call some attention… Beam me up, Scotty!
Tags: 3D display, Holography, Point of Sales
