Posts Tagged ‘Point of Sales’

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Sep 9
September 9, 2010 at 17:20

3Dimerce at the IFA 2010 – Google Keynote and more

We at 3Dimerce are interested in a broad field of developments happening in the market we operate in. So not only 3D, but all developments that affect our OneShot products, our way of working or our market approach in general. So besides a dedicated 3D post on our IFA visit (also in this blog), I will also talk you through some other interesting topics.

Keynote of Dr. Eric Schmidt CEO Google Inc.
I was fortunate to be on the first row of the highlight of this year’s IFA keynotes, the very interesting presentation of Dr. Eric Schmidt. Dr. Schmidt is the current Chairman of the Board and CEO of Google Inc. He talked us through some interesting developments for the near future.

roel-pollen_dr-eric-schmidt

Google is welcoming the age of “augmented humanity”, which basically means that there’s a constant interaction and learning process between computers and humans in order to find relevant answers to any search question a person has. (more…)

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Posted in 3DIMERCE.com, Adaptations, Trends & Things
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Aug 16
August 16, 2010 at 08:45

Sony reveals holographic device at Siggraph 2010

At Siggraph, a major annual conference on computer graphics, Sony demonstrated a new holographic display device. Obviously, after introducing 3D Bravia TV’s and recently 3D support for the PlayStation 3, Sony takes the new 3D trend really serious. Their new autostereoscopic display they revealed allows users to view full colour volumetric objects from all angles. The so called RayModeler makes use of LED’s to show 360 images to all directions in one-degree separations. Therefore people don’t need to wear special glasses as the Sony spokesman explained: “We can sense the depth of the object because our left and right eyes see different images.” Another advantage of this method is that the images can be observed by several people at the same time. This makes it ideal for digital signage at exhibits, shops and events. The RayModeler is also equipped with a gesture sensor to allow users to interact with the object inside the cylindrical display.
Sony expects that the display will eventually be used for things like advertising in public areas, medical visualization, or in the home to display 3D photos and other images.

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Posted in Trends & Things
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Jun 29
June 29, 2010 at 17:20

Holography by Zebra Imaging

Displaying a 3D image on a flat surface without the need for special glasses seems to be impossible, but observing the image from different angles by multiple users sounds even more ridiculous. Still, the Austin Texas based company called Zebra Imaging has managed to do it. This is what they say about their full-colour holographic product:

“Patented advances in lasers, optics and image processing are incorporated into Zebra’s innovative process to produce holographic imagery from 3D data sets. Raw data sources of any kind, such as CAD models, laser scans and satellite imagery are used to product the final holographic image. Each hardcopy digital hologram is composed of thousands of high fidelity rendered still images. The images are encoded into a “hogel” (the equivalent of a holographic pixel) on photopolymer film with a proprietary optical process. The result is a portable film based hologram that can be viewed in direct sunlight or with a simple halogen or LED light source.”

Zebra Imaging are now even working on dynamic displays for moving content, so we can’t wait to see those in action.
For now we hope we could do a spectacular project with the current version in the near future. Imagine your product in full 3D on a flat surface, I think that will call some attention… Beam me up, Scotty!

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Posted in Trends & Things
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Jun 24
June 24, 2010 at 18:36

Augmented reality ice cream machine…

Yes, you are reading this correctly: an augmented reality ice cream vending machine! Let us introduce you to Unilever’s ‘Share Happy’ machine: ‘the ice truck for the digital age’.

The machine, that uses augmented reality, has an ‘attractor screen’ to compel passers by to turn towards it, and then prompts them to smile by showing their faces with, for example, moustaches or polar bear ears or any other augmented funny stuff.
A ’smile-o-meter’ measures the size of the grin 15 times a second, while facial recognition technology gauges the person’s age, gender and emotion. Only those with smiles deemed big enough – ‘That’s it!’ pops up on the screen – will receive a free cream, which can be selected using a touch screen on the machine. Photos of successful candidates are taken and, with their permission, posted onto Facebook. We sincerely hope that it will also be introduced in Holland!

Watch the video to see it here:

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Posted in Trends & Things
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May 28
May 28, 2010 at 08:30

Holocube Touch

Our Belgian friends at Holocube have managed to create a touch version of their great hologram projector. In the Holocube, objects appear to be floating in the air and with this new addition you can interact with them by touch as well.

Watch the video to see how it works:

The original Holocube:

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Jan 13
January 13, 2010 at 10:14

3D TVs and displays explained

With all the new 3D-display announcements of the last few months it’s easy to get confused by all the different techniques used.  Accidently I bumped into a brief but clear overview of current 3D technologies on Gizmodo. The article is written in 2008 but is still up to date and describes most common used methods.

3Ddisplay2010 will be the year in which major TV manufactures will come up with affordable 3D displays. Sony, Toshiba, Panasonic, LG, Samsung, JVC and some others all have their own methods but most of them use the one with high refresh-rates in combination with active (shutter) glasses.

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