3D marketing campaign

3D marketing is the merger of the two fields of activity: 3D and marketing. There are two applications:

- Using 3D image material to market your product, service or company
- Utilizing 3D hardware to market your product, service or company

In the first application of 3D marketing, 3D software is applied to visualize a product or service and convert it into a marketing expression such as product video, CGI photography, animation, interactive product demos, etc. All intended to position a company, product or service in the market and -in most cases- ultimately sell more of the product or service.

The second application of 3D marketing uses 3D hardware to market a product. It’s often a combination which content (previous 3D marketing application) and hardware. For this type of 3D marketing you can think of 3D stereoscopic screens (3D displays) on Point of Sales, a printed 3D mailing with or without 3DD glasses or holographic imaging on trade shows.

A book on 3D marketing?

In the field of 3D marketing as described above, there’s no book available yet. There is however a Belgian book on the market called 3D marketing (http://www.molblog.nl/bericht/3D-Marketing-voor-DDDummies), but that has nothing to do with the explained 3D marketing here. This book covers the marketing topic segmenting the markets based on ideas of Philip Kotler.

Do you want to create a 3D marketing campaign for your product?

Please don’t hesitate to contact 3Dimerce for more information on 3D marketing of your products by clicking here. Or take a look at some cool 3D marketing examples in our online showcase, which can be found here.