Category:  3D Product Configurator for POS
OneShot Sources:  Bugaboo Donkey
Client:  Bugaboo / Harrods London

Instore 3D product configurator

3DIMERCE.com reconfigured the same Bugaboo Donkey product configurator for Instore and Point of sale use. This interactive product experience still allows users to build their own custom Bugaboo Donkey stroller out of 1480 possible variations on location in e.g. Harrods of London. In Harrods the product configurator is displayed on two HD touch panels!

3DIMERCE.com created a OneShot SOURCE for the Bugaboo Donkey and custom-build a configurator based on our OneShot ARENA platform tailored to the exact specifications of Bugaboo. All content was of course created from the same virtual replica of the Donkey and everything compatible with OneShot ARENA. The product configurator was both used online and offline: a great example of marketing efficiency!

HD quality within the product configurator

For the Bugaboo Donkey all content was based on the same OneShot SOURCE model, so upgrading to HD quality for the product configurator was not a problem at all! This gives the user an outstanding quality feel of the materials and fabric in every configuration he or she creates, thus enhancing the brand experience and engagement!