3D product launch

Category: Product video
OneShot Source: HTC Hero
Client: HTC Europe

Partners:  Equator – Glasgow (www.eqtr.com)

Computer generated imagery

Many colors, many languages, and several different operator versions to boot. The Hero device comes in many flavors and needed a different video version to represent each one for the product launch.  An impossible challenge for traditional media, but a chance to shine for OneShot product visualization!

Product launch

This second generation Google™ Android™ device from HTC was launched with a cross-media campaign that featured product videos and microsites that were localized for 12 regions. As for other product launches, 3Dimerce created the product video and animated materials for the microsites. By laying the proper foundation in OneShot, many different versions could be easily and economically produced.