3D product visualization

Category:  Product video / product visualization

OneShot Source:  HTC Tattoo
Client:  HTC Europe

Product visualization

The HTC Tattoo is a highly customizable device that comes with a wide variety of cover designs and Android screen layouts that you want to show in the product film. Several regional versions and operator specific versions of the computer generated video also had to be made in different colors and cover designs. A good showcase for the flexibility of OneShot Source, that allows quick changes to be made without ever losing product visualization consistency or brand identity.

Digital imaging in product visualization

This entry level Google™ Android™ device from HTC was the first to be launched in HTC’s new brand identity, bringing the additional product visualization challenge of translating this ‘doodle’ style from the 2D plane to the moving 3D world of video production. After some experiments, we found a flowing, space-driven style of storytelling that best complimented the doodles describing the main features of the device and gave the optimal product experience.