Marketing product launch

Category:  Full product launch

OneShot Sources:  BaseCover, WallMount, CarMount, TableStand and iPad
Client:  Vogel’s

3D marketing for product launch

The iPad Mount and Cover is a new Vogel’s product line for the Apple iPad. To illustrate the versatility of the innovative BaseCover products, a 3D interactive HTML5 presentation was created to showcase the different products of the Mount and Cover product family for the Apple iPad. The presentation has been made in HTML5 to be compatible with the iPad and other Apple products, and the product launch at the recent IFA fair was actually done on iPads!

Product Launch

After the success of the TwistDock project, Vogel’s decided to continue the collaboration with 3Dimerce for their new range of products for the Apple iPad.

3Dimerce started work on the product presentation materials while the products were still largely in the prototyping stage, and worked on a tight schedule to produce 3D packshot photography and an interactive HTML5 presentation for the product launch at the IFA fair, and further product images for printed materials such as the packaging of the products (see the corresponding Vogel’s case in the Product Stills category).