3D product packshots

The word Packshots (or Pack Shots) is typically used for a still images or photographs of a product. Usually a packshot includes the packaging and labeling of a product used to highlight a product’s reputation in advertisements or other (printed) media. Packshots are an important stimulus to sales with the main target of triggering in-store and on-shelf product recognition. The term packshot also refers to product placement in a television show or in film and movies. In TV commercials packshots normally absorb in average 4 seconds of playing time in a typical 30 seconds commercial., again to trigger the eventual in-store recognition.

Check out our latest example of packshots created with 3D for Vodafone Global Brand in our online showcase!
Click here to visit the showcase

How can packshots be created?

Packshots can be created using the traditional way of product photography. Packshots can range from a simple product photograph on a white background to complete scenes with the use of props or within a special environment. Packshots can also be computer generated by using 3D software. Please look at 3D packshots.

Are you looking for high quality packshots of your product?

Please don’t hesitate to contact 3Dimerce for more information on 3D packshots for marketing your products by clicking here. Or take a look at 3D photography and packshot examples in our online showcase, which can be found here.