Stills > New product launch

Category:  Product stills / new product launch

OneShot Source: Pro5 Airdaptive
Client: Power Plate CH/AT/DE

New product launch

Visualizing products or variations of products that have not yet been produced is one of the greatest strengths of computer generated imagery (cgi). In this case, the Power Plate My5 and Pro5 Airdaptive exercise machines needed to be visualized in a large array of custom colors and different all-over prints for the new product launch of a series of customized and tailor-made designer Power plates. Using OneShot Source to do this product photography allows the company to create demand for the new products without investing in the actual production of costly prototypes and photo shoots for the new product launch.

A new product launch with Virtual products

Besides creating the product photography of the custom Power Plate machines, OneShot Source also proved its worth in the direct link between the creation of the designs in the OneShot Source and the actual production of the Power Plates with all-over prints. The designs were exported from the OneShot source at a resolution of over 48 Megapixels (!) and delivered to the company that makes and applies the prints to the Power Plates. The designs were then printed on foil and applied to the Power Plates based on templates that were also taken from the OneShot Source. Without the OneShot Source as a basis for creating and applying the designs, it would have been practically impossible to accurately produce the designs in real life.