Category:  Product Presentation Video
OneShot Sources:  T-Mobile Move
Client:  Deutsche Telekom AG

Product Presentation T-Mobile Move

To launch this new smartphone across 13 countries, a large array of videos was needed to meet the specific requirements of each country. Not only to have the product presentation video in their local language, but also representing the device in the correct selection of colors for that market, with device branding for either T-Mobile move, Alcatel, Cosmote or Globul, with matching wallpapers and menu items, brand logo and even colors of the lighting effect to match each brand!
The product presentation of this Move was used both online and in stores throughout Europe, and the footage was also used in TV commercials in several countries.

Background on this product presentation

The visual style of this product presentation video is an evolution of earlier product videos we created for T-Mobile devices such as the Nokia 6650 and T-Mobile G1.
The T-Mobile move / Alcatel OT-908 device is an entry level smartphone that brings Android to a price level that makes it accessible for everybody.
Telekom Deutschland AG is the parent company of T-Mobile, and in some countries also supports other brands, such as Cosmote and Globul. This Product Presentation was also rebranded for these other brands.