New product marketing launch
Vogel’s TwistDock PS3 – Product marketing
Category: Interactive products / product marketing
OneShot Source: TwistDock PS3
Client: Vogel’s
New product marketing launch
The preparation for this product launch revealed shortcomings of the normal approach to creating the product marketing materials that Vogel’s were accustomed to. Because the moldings for the product were still being developed and no physical product was therefore available, it was impossible to create the required product marketing materials in the traditional way.
After creating the OneShot Source from the available CAD data, we were able to pick up the baton that was dropped by others and quickly turn out this interactive Flash product demo for the product website as well as a comprehensive set of packshots and HD video footage.
Product marketing
The TwistDock PS3 is the launching product of a whole new Vogel’s product line for the gaming market. This new product line saw Vogel’s face new challenges for especially the online presentation of the product, that requires a different approach and a much more interactive and visual presentation than the rest of their more traditional product range.
3Dimerce came in with OneShot and saved the day, producing packshot photography for the product launch and printed materials such as the user manual, video footage of the product, and perhaps most importantly this online interactive product demo.
