Linteloo
Linteloo
Client: Linteloo
Industry: Furniture
The solution: a premium 3D experience, developed by 3Dimerce
How linteloo digitizes the furniture experience
Founded in 1994 by Jan te Lintelo, Linteloo is a leading Dutch furniture brand known for its luxurious, inviting and timeless designs. With the motto “it’s all about comfort & joy,” Linteloo creates furniture that combines comfort and character. The brand collaborates with renowned designers such as Yabu Pushelberg, Sebastian Herkner and Anthony Guerrée, and manufactures its collections in Italy and the Netherlands.
The challenge: bringing a luxury experience into the digital domain
Today, the customer journey largely begins online. For Linteloo, it was therefore essential to offer the same rich brand experience digitally as in the Experience Center. Customers want to experience furniture in different materials, colors and configurations, while in a physical showroom a sofa is usually shown in only one setup.
“Thanks to our collaboration with 3Dimerce, we have taken a major step in digitizing our customer experience. Customers feel more engaged, make decisions more quickly, and our sales advisors can work more efficiently. We see a clear increase in conversion and customer satisfaction.”
Niels Roks, Managing Director
Results
Together with 3Dimerce, Linteloo developed a high‑end 3D configurator that allows customers to:
• Fully configure furniture in 3D, from fabric and color to dimensions.
• View photorealistic visualizations of their customized design.
• Create virtual interiors in which their favorite Linteloo pieces come to life.
The configurator is used both online and in the Experience Center, enabling customers and advisors to visualize the desired sofa more quickly and clearly.
The results: higher conversion and stronger customer engagement
Innovation in asset creation: AI accelerates and refines the process
To convincingly convey Linteloo’s luxury look and feel digitally, high‑quality asset creation is essential. 3Dimerce combines advanced techniques such as scanning guns and digital material scanners with new AI applications to digitize materials and models accurately, efficiently and at scale.
Using an AI video tool developed by 3Dimerce, physical models can simply be filmed with a smartphone and automatically converted into high‑quality 3D models. This eliminates the need for a 3D modeler to capture every physical product on location, significantly speeding up the process and reducing costs. This innovation has already been successfully applied within the collaboration with Linteloo.
A partnership that connects design and technology
The collaboration between Linteloo and 3Dimerce demonstrates how digital innovation can contribute to a richer customer experience and a more efficient commercial process. In doing so, Linteloo remains true to its core values while responding to the expectations of the modern consumer.
Salone del Mobile, Milan 2026 – Exclusive partnership
At Salone del Mobile 2026 in Milan, 3Dimerce launched the Elementenbouwer in collaboration with Linteloo. It is a VIP-only software tool and will only launch on Linteloo’s website after Milan. It will be an ultra-exclusive tool for Linteloo’s most valued customers.
“The collaboration with 3Dimerce is smooth and inspiring. They understand our brand identity and translate it perfectly into a digital environment. The configurator is not just a sales tool, but an extension of our brand experience.”