Svedex

Client: Svedex

Industry: Interior doors

The solution: Guided selling solution, optimal customer experience

opening digital doors: How svedex focuses online on an optimal customer experience

At a time when the boundaries between online and offline shopping are fading, Svedex supports its partners by contributing to the visual customer experience. The complete Arne & Bodil collection from Svedex has been digitized in photorealistic quality. This gives consumers an exceptionally lifelike impression of the doors, including material feel, lighting and refined details.

Svedex: craftmanship on a large scale

Svedex has been a leading producer of interior doors since 1954. From its modern factory in Varsseveld, the company produces approximately 700,000 doors annually. In addition to the Netherlands, Svedex is also active in Belgium and Germany.

The Arne & Bodil doors are a retail label within the portfolio, aimed at design‑oriented customers looking for distinctive, ready‑made solutions. This collection is exclusively available at Karwei and Gamma, brands belonging to Intergamma.

In all Karwei stores, customers can now explore the complete Arne & Bodil collection through an interactive configurator. Despite limited physical space in the store, multiple variations and combinations can be displayed. The configurator is also available via the website, allowing customers to continue experimenting at home.

Mood rooms

With the 3D configurator from 3Dimerce, consumers can play with all available door options within the existing assortment and immediately see how they fit into a realistic interior setting. The mood rooms, also designed by 3Dimerce in collaboration with Svedex stylists, provide a convincing impression of the door within the context of a room. This makes choosing easier and increases conversion.

3Dimerce: technology that inspires

The technology behind this solution is provided by 3Dimerce, a company specialized in 3D visualization and product configuration. Our solutions enable brands to build photorealistic product configurators that can be used both online and in‑store.

Results

An innovative guided‑selling solution that enables consumers to explore all available options and assemble their ideal interior door, both in‑store and from the comfort of their own home.